The name of this bar is "Old Zhem" and the from the outside there's no discernible connection to Ernest Hemingway. The three words on the right translate as "Drink! Eat! Entertainment!."
I haven't been inside yet so maybe there's a guy sitting at the bar who looks like this:
It's clear that The Most Interesting Man In The World is just a modern Hemingway right?
Or maybe it's William Faulkner with a full beard:
Or maybe a combination of both:
Which reminds me of a little throwaway scene from The King of Queens. In this particular episode Artie and Dough have taken to giving Carrie a "happy hour" when she comes home as her personality is a little more mellow with one or two martinis in her. They show a montage of random things they do while drinking and they have this little discussion about Hemingway and Faulkner.